Cookie Policy
This policy describes the categories of cookies and tracking technologies currently used or that may be used on buildory.in.
1. What Are Cookies & Tracking Technologies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function efficiently and to provide information to site owners.
Consent & Control
Except for essential cookies required for website operation, non-essential cookies are activated only after you provide consent through our cookie banner or preference centre where required by applicable law.
Legal Basis
Where required under applicable law, non-essential cookies are processed based on user consent.
Beyond cookies, we also use pixel tags (web beacons embedded in pages or emails), local storage, and session storage — collectively referred to as "tracking technologies" in this policy.
Certain emails may contain tracking technologies to measure delivery and engagement.
These technologies help us understand how you interact with our site, improve your experience, and measure the effectiveness of our marketing campaigns.
2. Cookie Categories We Use
| Category | Purpose | Tools Active on This Site |
|---|---|---|
| Essential | Required for the site to function. Cannot be disabled. | Buildory session, cookie consent |
| Analytics | Help us understand visitor behaviour — page views, sessions, navigation paths, drop-offs. | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Hotjar |
| Behaviour & Heatmaps | Collect aggregated, pseudonymised, or masked interaction information where configured to improve UX. | Microsoft Clarity, Hotjar |
| Marketing & Retargeting | Track visitors across platforms to serve relevant ads and measure campaign performance. | Meta Pixel, LinkedIn Insight Tag |
| Preference | Remember choices you make to personalise your experience. | Hotjar (survey responses) |
3. Tools & Platforms Active on This Site
Google Analytics 4 (GA4)
We use Google Analytics 4 to measure website traffic, user journeys, and engagement. Data collected includes pages visited, session duration, traffic source, and device type. Google Analytics 4 includes IP handling controls and does not expose full IP addresses in reporting interfaces.
Privacy policy: policies.google.com/privacy · Opt-out: GA4 Opt-out Add-on
Google Tag Manager (GTM)
Google Tag Manager is a tag management system that allows us to deploy and manage tracking scripts (like GA4, Meta Pixel, etc.) from a single interface. Google Tag Manager acts primarily as a tag deployment system. Data processing depends on the tags configured through it.
Privacy policy: policies.google.com/privacy
Meta Pixel (Facebook)
The Meta Pixel is a piece of code that allows us to measure the effectiveness of our advertising on Facebook and Instagram. It may measure configured website interactions such as page views, engagement events, and conversion actions and helps us show relevant ads to people who have visited our site. Data may be shared with Meta Platforms, Inc.
Privacy policy: facebook.com/privacy/policy · Opt-out: Facebook Ad Preferences · Your Online Choices (EU)
LinkedIn Insight Tag
The LinkedIn Insight Tag enables in-depth campaign reporting, retargeting of website visitors on LinkedIn, and audience analytics (such as job function, seniority, and industry) about visitors to our site. LinkedIn members may opt out of being tracked at any time. Data is not shared with third parties other than LinkedIn.
Privacy policy: linkedin.com/legal/privacy-policy · Opt-out: LinkedIn Retargeting Opt-out
Microsoft Clarity
Microsoft Clarity is a behaviour analytics tool that may collect aggregated, pseudonymised, or masked interaction information where configured, generates heatmaps, and identifies usability friction points. Clarity may mask configured fields and inputs depending on implementation settings, and does not share data with third-party advertisers.
Privacy policy: privacy.microsoft.com · Opt-out: Clarity Opt-out
Hotjar
Hotjar is a product analytics and user feedback tool. It may collect aggregated, pseudonymised, or masked interaction information where configured, such as click heatmaps and scroll depth maps, and occasionally deploys on-site surveys. Hotjar may mask configured fields and inputs depending on implementation settings. Hotjar does not track users across third-party sites.
Privacy policy: hotjar.com/legal/policies/privacy · Opt-out: Hotjar Opt-out
4. Illustrative Cookie Reference
| Cookie / Storage Key | Provider | Purpose | Expiry |
|---|---|---|---|
| buildory_session | Buildory | Maintains form state and session continuity | Session |
| cookieconsent_status | Buildory | Stores your cookie consent choice | 1 year |
| _ga | Google Analytics | Distinguishes unique users via a randomly generated client ID | 2 years |
| _ga_<ID> | Google Analytics 4 | Maintains session state for GA4 measurement streams | 2 years |
| _gid | Google Analytics | Stores and distinguishes browsing sessions | 24 hours |
| _gat_gtag_* | Google Analytics | Throttles request rate to Google servers | 1 minute |
| _gtm_* | Google Tag Manager | Container management and tag firing control; no personal data stored directly | Session |
| _fbp | Meta (Facebook) | Identifies browsers for ad delivery and measurement across the Meta ecosystem | 3 months |
| _fbc | Meta (Facebook) | Stores the last click attribution for Meta ads | 3 months |
| fr | Meta (Facebook) | Delivers and measures ad effectiveness for logged-in Facebook users | 3 months |
| lidc | Facilitates data centre selection for LinkedIn analytics | 24 hours | |
| bcookie | Browser identifier cookie for ad targeting and analytics | 1 year | |
| li_sugr | Probabilistic matching for LinkedIn targeting outside the EEA | 90 days | |
| UserMatchHistory | LinkedIn ad conversion and retargeting; syncs logged-in user identity | 30 days | |
| AnalyticsSyncHistory | Stores when a sync with LinkedIn ad analytics last took place | 30 days | |
| _clck | Microsoft Clarity | Persists the Clarity User ID across pages in the same session | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by the same user into a single Clarity session | 24 hours |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this user at the current site | 1 year |
| ANONCHK | Microsoft Clarity | Checks whether cookies are allowed in the current browser environment | 10 minutes |
| MR | Microsoft Clarity | Refreshes the MUID cookie (Microsoft User ID) to prolong lifetime | 7 days |
| MUID | Microsoft Clarity / Bing | Microsoft User Identifier used across Microsoft properties for tracking | 1 year |
| SM | Microsoft Clarity | Syncs the MUID across Microsoft sub-domains | Session |
| _hjSessionUser_* | Hotjar | Persists the Hotjar User ID and sets whether the session has started; ensures data from subsequent visits is attributed to the same user | 1 year |
| _hjSession_* | Hotjar | Stores current session data; ensures subsequent requests in the session window are attributed to the same session | 30 minutes |
| _hjAbsoluteSessionInProgress | Hotjar | Detects the first pageview session of a user to count unique sessions | 30 minutes |
| _hjFirstSeen | Hotjar | Identifies a new user's first session on the site | Session |
| _hjIncludedInPageviewSample | Hotjar | Determines whether the user is included in the data sampling for pageview triggers | 2 minutes |
| _hjIncludedInSessionSample | Hotjar | Determines whether the user is included in the data sampling defined by the site's session recording rate | 2 minutes |
| _hjHasCachedUserAttributes | Hotjar | Checks if user attribute data has been cached | Session |
| hjViewportId | Hotjar | Stores user viewport details such as size and dimensions | Session |
| hjActiveViewportIds | Hotjar | Stores user active viewport IDs | Session |
Actual cookies may vary depending on pages visited, consent preferences, browser settings, and active website integrations.
* Cookie names containing dynamic identifiers (e.g. _ga_<ID>, _hjSession_*) will appear with your specific tracking ID or session identifier appended. The base name and purpose remain as described above.
5. How Long Do Cookies Last?
- Session cookies — deleted automatically when you close your browser tab or window.
- Persistent cookies — remain on your device for the period shown in the table above, or until you clear them manually from your browser.
- Local / Session Storage — Microsoft Clarity and Hotjar may use browser local storage in addition to cookies. This storage may persist until removed through browser settings or automatically expire based on browser behaviour.
6. Your Opt-Out Choices
a) Browser-level cookie controls
All modern browsers allow you to view, block, or delete cookies. Disabling all cookies may break some website functionality.
b) Tool-specific opt-outs
- Google Analytics: Download the GA Opt-out Browser Add-on
- Meta (Facebook): Manage your Ad Preferences on Facebook
- LinkedIn: Opt out of LinkedIn retargeting
- Microsoft Clarity: Clarity opt-out
- Hotjar: Hotjar Do Not Track
c) Industry opt-out platforms
d) Do Not Track (DNT)
Some browsers offer a "Do Not Track" signal. Our third-party analytics and advertising partners may or may not honour this signal. We recommend using the tool-specific opt-outs above for reliable control.
Managing Consent
You may update or withdraw your cookie preferences at any time by clicking the “Cookie Preferences” link available on the website footer.
7. Data Transfers Outside India
Several of the tools listed above (Google, Meta, LinkedIn, Microsoft, Hotjar) are operated by companies headquartered outside India and process data on servers in the United States and European Union. By accepting non-essential cookies, you consent to this cross-border transfer. Providers may rely on mechanisms such as contractual safeguards, recognised transfer frameworks, or equivalent legal mechanisms where applicable.
8. Changes to This Policy
We may update this Cookie Policy when we add new tools or as regulatory requirements change. The "Last updated" date at the top of this page will always reflect the most recent revision. Where changes are material, we will notify you via the cookie consent banner on your next visit.
9. Contact Us
If you have questions about our use of cookies or tracking technologies:
Buildory Private Limited
New Delhi, India
Email: hello@buildory.in
Phone: +91 99999 01808